AI Insights · Timothy · April 2025
Top Health and Fitness Apps in the UK: iOS Q1 2025 Performance
Explore the performance of the leading health and fitness apps on iOS in the UK during Q1 2025, with insights into downloads, revenue, and active users.
In the first quarter of 2025, the top health and fitness apps on iOS in the UK showed diverse performance trends. Here's a breakdown of the weekly downloads, revenue, and active users for these leading apps, based on data from Sensor Tower.
Strava: Run, Bike, Walk had a notable increase in weekly revenue, reaching approximately $429K in late February. The app's weekly downloads peaked at around 30K at the start of the quarter, while active users saw a steady rise, closing the quarter at roughly 2.6M.
Runna: Running Training Plans maintained a solid weekly revenue, peaking at $322K in early January. Downloads saw a gradual decline, reaching around 14K by the end of March. Active users remained relatively stable, ending the quarter at about 116K.
MyFitnessPal: Calorie Counter experienced fluctuations in revenue, peaking at $382K in early February. Downloads started high at 35K, then settled to around 25K by March's end. Active users showed a slight decline, finishing the quarter at approximately 886K.
Calorie Counter + witnessed a decrease in revenue, closing at $231K in late March. Downloads were stable throughout the quarter, with figures around 15K. Active users increased toward the end of the quarter, reaching 295K.
Flo Cycle & Period Tracker saw revenue peak at $274K in early March. Downloads decreased steadily, ending the quarter at about 16K. Active users showed slight fluctuations, concluding at approximately 1.5M.
These trends provide a snapshot of the competitive landscape in the UK's health and fitness app market on iOS. For more detailed insights, visit Sensor Tower.
